![]() If you’re going to build a website for your business (which you absolutely should), you’re going to need to research your logo ahead of time before your site goes live. Just like every other business decision, the design of your logo should be built on a detailed understanding of your competitors, and align with your future business plans. These might seem like strange steps to take in designing a simple little picture for your brand, but think again. Keep these golden rules in mind as we work through the stages of logo design in the following sections, and you won’t go too far wrong. Amazon, for instance, took this advice literally.Īnd that’s basically it. Of course, this doesn’t apply everywhere, as some companies should strive for trust rather than humor, but in many other sectors raising a smile on the faces of your customers can work wonders. Making a logo with a little humor in it can really set you apart from the competition. Have fun!Ībove all, don’t stress, and have fun. If you’ve already spent a good deal of research time and other resources on coming up with a great company name, and especially if this name is not a common word (again, think of Google), you can use a wordmark. Remember, also, that some of the best logos out there are “just” words: think of Google. This allows these companies to grow and diversify, without changing their logos. These logos also have another huge advantage: they don’t say much about the business activities of their brands. Penguin Books and Shell are two examples of this. There are some great logos that are literal. You should design your logo to pique interest in your target audience rather than overwhelm them. ![]() If you can’t draw your logo, or explain it in a sentence, it’s too complicated. So work in black and white first, get the basics in place this way, and worry about color combinations later. ![]() We’ll discuss color theory in more depth below, but at this stage you should recognize that the shape of your logo is its most important feature. Resist the temptation to immediately begin the design process with an online logo maker or logo generator - creating your ideal brand logo with paper and pencil will help guide the direction you want to go in once you use a logo maker tool. It might feel old-fashioned to be using paper and pencil in 2023, but in reality, this is still by far the most efficient way to get your ideas down. That’s a simple instruction, but an important one. The Mercedes logo, for instance, is a three-pointed star to represent the unique fact that Mercedes makes vehicles for three different environments: land, sea, and air. It goes without saying that your logo should reflect your brand, but in order to design in this way you need to figure out what makes you unique. Logo designers who have been in the business for years will automatically apply a number of working processes and design principles, and these become so familiar to them that they can seem completely “natural”.įor those of you just getting started with logo design, however, it’s useful to have a crash course in these golden rules. Though the best logos in the world are all unique – and in fact this is part of what makes them great – they all share certain characteristics. Let’s get started: The golden rules of logo design Finally, we’ll show you how to use your new logo to the best effect. Then we’ll go even further, and take you through the details of using typography, shapes, and symbolism, as well as a note about color theory. We’ll then look at how to research logos, and the strategy you should take when designing one, so when you get to using a logo maker you have the right mindset to craft a killer logo. We’ll start with a few golden rules of logo design that will guide you through the rest of the process. ![]() In this guide, we’ll take a deep dive into the principles of how to create a business logo. Your logo will be used in many different places, like in setting up your online store or creating business cards or retail marketing, so you need to produce a logo that is flexible enough to appear across all of your systems and materials. Your logo will define your brand identity for years to come, after all, and you need to spend the time at the design stage to get it right. When creating a new business logo, you must also think in detail about the future. At the most basic level there are many different types of logos, ranging from (apparently) simple symbols to more complicated logos that include text, images, and carefully chosen colors. In reality, though, achieving simplicity is actually quite complicated, because there are many factors to consider when designing a logo. The best logos in the world look like they were really easy to design: they are relevant for the brand they are used by, they are instantly recognizable, and above all they are simple.
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